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פשוט צור תוכן מעניין והטבע יעשה את שלו. בסוף המדריך יש קישורים למקורות מידע נוספים, שחלקם מלמדים גם כיצד לכתוב נכון – הן לגולשים והן למנועי חיפוש.

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אופטיזמיציה של הפרופיל לאחר הקמתו והשקעה באיסוף חוות דעת גולשים.

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באופן כללי תקציב זחילה יהיה הפרמטר האחרון שיהיה מעניין אותנו בקידום אורגני של האתר. שתי היסודות בהם נתמקד ברוב המקרים יהיו:

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